When our campus moves from the school where we’ve been meeting for over 200 Sundays to our new location we are rebranding. We will go from Mount Paran North Canton Campus (or MPNCanton for short) to Canton Church. We will still be a campus of Mount Paran North, but to help us identify a little better with our community we will go by Canton Church. We are excited about this new identity.
When we announced the move back in February and March 2015 we presented a logo that would go with the new name. However, once we began the rebranding process we ran into some challenges with the printing costs for the multicolored option we had chosen.
So we began the process of choosing a new logo to go along with our new name.
After talking with several graphic designers we settled on going with a crowd sourcing option. There are a number of websites out there that do similar things, but on the recommendation of people we trust we went with CrowdSpring.
The basic idea is that we contracted CrowdSpring to host our graphic design project. We chose how much money we wanted to pay and gave some basic information about what we were looking for. Then the freelance graphic designers connected to CrowdSpring started presenting ideas to us. The average project on CrowdSprint gets 110+ entries. We ended up with 122 entries to choose from. Some were outstanding, others…not so much! But the sheer volume of creativity that surfaced was amazing.
After the deadline passed we chose 10 of our favorites and created a focus group through their website and invited others to weigh in on the options. Once we selected a winner, the designer got paid and we started working with them to finalize our logo and get the files we would need to move forward. Once the contract was signed through Crowdspring, the design became our intellectual property. We actually worked offline with the graphic designer on some additional ideas.
It turns out he is from Guatemala. That’s a long way from Canton, GA. And yet we were able to work together toward our desired goal.
Sometimes the best idea comes from around your table. Other times it’s on another continent. Don’t be afraid to go searching. The payoff is totally worth.