I’m Afraid to Ask you to Buy My Book

The Challenge of Self-Promotion

I realize the irony of this post. By writing what I’m writing you think I’m being passive-aggressive, but I PROMISE I AM NOT.

The easiest example is my recent book. This summer my brother Jason and I  released a new book called “Toxic Soul: A Pastor’s Guide to Leading without Losing Heart.” Jason has done a great job promoting the book, selling the book and getting the word out. If I’m being honest, I have not been an equal partner in the effort. It’s not because I don’t believe in the message of the book. I believe wholeheartedly that every Pastor I’ve ever met would benefit from this book. Not because I wrote it, but because I believe in the commonality of our struggles and the solutions or ideas that Jason and I collected and/or wrote.

But it’s not just about the book. I struggle to share the podcast of sermons I’ve preached at my church. Again, I believe the messages were God working in and through me for the sake of others. I’m sure I have friends on various social media platforms who would benefit from the messages. And yet, I struggle to share the links each week.

I serve as a coach for pastors but struggle every semester to advertise for the group sessions.

I could go on, but you get the idea.

There seems to be 3 groups of people in the world:

Confident Promoters

It seems that the most successful content creators among us are confident when it comes to promoting their product or service. I’m not saying they weren’t insecure at first, but they don’t seem to struggle with it anymore…or they’re just really good actors.

Insecure Promoters

I’m probably in this group. We promote, when we have to, but we second guess ourselves the whole time. We hope people don’t misinterpret our motives, but we’re sure they are.


Sometimes I find myself here too. While every group prayers that their content is advantageous to those who find it, this group is just not going to promote themselves. They have resigned themselves just to pray that it will find it’s way into the right hands.

When having this conversation with someone not too long ago they asked me this question: “Do you believe the content will help people?” My answer was “yes.” They then asked me this question: “Then aren’t you being unfair or insensitive to withhold information from them that may help them?”

I guess sometimes I am. And yet I’m still paralyzed by my fear of self-promotion.

I’ll second guess this post. I’ve edited it more than most posts I write so you won’t misunderstand me. But some of you will.

But here goes nothing…

Here’s my brother’s blog post promoting his new book, (written with me) 😉

It’s the best I can do for now!

Join the Toxic Soul Launch Team

Get free stuff and help us spread the word

I’m excited to announce my new book, “Toxic Soul: A Pastors Guide to Leading Without Losing Heart” will be released on July 11.

Written with my brother Jason Isaacs, “Toxic Soul” is a book for pastors and church leaders. We’ve spent our life around pastors. As fourth generation pastor’s kids, it’s not a stretch to say we’ve probably met close to 10,000 pastors in our lifetime, and sadly many of us serving in ministry are jaded and disheartened. We are angry, lonely, depressed, discouraged, bitter, confused, cynical and hopeless. We lost the joy of our salvation somewhere in the process of working for God.

That’s why we’ve written this book, to help find healing for your toxic soul; to recover your passion for ministry and overcome discouragement and defeat. The book also includes insights and stories from some our friends and mentors, including Matt Keller, Sam Chand, Dave Willis, and more.

Here’s where you come in.

New books are written every day, the challenge is spreading the word. We believe “Toxic Soul” will help every pastor and church leader who reads it, and our desire is to get a copy into as many of their hands as possible. That’s why we’re assembling a launch team to help us get the word out.

As a member of the launch team you will receive a free digital or paperback copy of the book, but in return, we are asking you to help us promote the book and write a review on Amazon before the release date. If you are interested in joining the launch team please click the link and fill out the short form.

I Want To Join The Launch Team

I Have a Book for You

I don’t know if you know this or not, but I wrote a book.



As I was driving into work today I got a text from a friend with this picture from the book letting me know they appreciated the thoughts I shared. It was a reminder of the incredible journey God has me on and how He has used it to help others.

book excerpt

The book is written as a Leadership Fable based on the life of David from Scripture, with the first part of the book being a fictional baseball story and the 2nd part of the book unpacking the timeless truths for each of our lives. I believe the principles can help everyone. Here’s what is written on the back cover:

We’ve bought into The Lie! It’s a lie that has been around longer than Christianity has existed. It is the idea that God requires talent, intellect, looks, charm, skillful communication ability and the like before He will choose us for service. So we disqualify ourselves on a criteria that doesn’t exist. Others believe the press clippings and agree to be considered because of their good merits. David had these choices. He could have allowed himself to be defined by his greatest achievement with Goliath or his worst mistake with Bathsheba. Instead his life is more clearly defined by the sum total of his ordinary days. So it is with you and me! We just want a chance. We are people who strive for pinnacle moments and avoid pitfall moments to stay worthy enough to be used. We are people wanting a chance to do something great but not knowing how to find greatness in all of the ordinary… In Jeremy Isaacs’ first book he challenges these ideas and encourages us to find our own greatness in the ordinary.

The life of David is often characterized by his highest high and his lowest low. The day he killed Goliath and the series of events surrounding his adulterous affair with Bathsheba. However, just like you and I, David’s life is far greater than 2 isolated instances. We learn so much about him from the other days of his life. My hope is that as you read the book you will be encouraged to reevaluate your life and to reconsider how you judge others.

I remember sitting in a coffee shop near my house early in the mornings and late in the evenings writing the words that now fill the pages and asking God to place this book into the hands of those who needed to hear this message.

To continue getting the book into more hands I’m running a sale this week. You can purchase directly through me for $10 plus shipping by filling out the form below. If you buy 2 books we’ll throw in a 3rd for free for you to give to a friend. You will get an email link to complete the transaction and make payment.

Thanks for taking the time to read the post, and I hope that you’ll consider ordering the book. I believe it will help you jump some hurdles you’ve continued to get tripped on for a while.