I’m Afraid to Ask you to Buy My Book

The Challenge of Self-Promotion

I realize the irony of this post. By writing what I’m writing you think I’m being passive-aggressive, but I PROMISE I AM NOT.

The easiest example is my recent book. This summer my brother Jason and I  released a new book called “Toxic Soul: A Pastor’s Guide to Leading without Losing Heart.” Jason has done a great job promoting the book, selling the book and getting the word out. If I’m being honest, I have not been an equal partner in the effort. It’s not because I don’t believe in the message of the book. I believe wholeheartedly that every Pastor I’ve ever met would benefit from this book. Not because I wrote it, but because I believe in the commonality of our struggles and the solutions or ideas that Jason and I collected and/or wrote.

But it’s not just about the book. I struggle to share the podcast of sermons I’ve preached at my church. Again, I believe the messages were God working in and through me for the sake of others. I’m sure I have friends on various social media platforms who would benefit from the messages. And yet, I struggle to share the links each week.

I serve as a coach for pastors but struggle every semester to advertise for the group sessions.

I could go on, but you get the idea.

There seems to be 3 groups of people in the world:

Confident Promoters

It seems that the most successful content creators among us are confident when it comes to promoting their product or service. I’m not saying they weren’t insecure at first, but they don’t seem to struggle with it anymore…or they’re just really good actors.

Insecure Promoters

I’m probably in this group. We promote, when we have to, but we second guess ourselves the whole time. We hope people don’t misinterpret our motives, but we’re sure they are.

Prayers

Sometimes I find myself here too. While every group prayers that their content is advantageous to those who find it, this group is just not going to promote themselves. They have resigned themselves just to pray that it will find it’s way into the right hands.

When having this conversation with someone not too long ago they asked me this question: “Do you believe the content will help people?” My answer was “yes.” They then asked me this question: “Then aren’t you being unfair or insensitive to withhold information from them that may help them?”

I guess sometimes I am. And yet I’m still paralyzed by my fear of self-promotion.

I’ll second guess this post. I’ve edited it more than most posts I write so you won’t misunderstand me. But some of you will.

But here goes nothing…

Here’s my brother’s blog post promoting his new book, (written with me) 😉

It’s the best I can do for now!

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Jeremy Isaacs

Campus Pastor at Canton Church
Jeremy is husband to Corrie, father to Cooper, Branson, Tucker and Kinley, and Campus Pastor in Canton, GA. He enjoys reading, writing, speaking, coaching Pastors and leaders, playing golf and watching Netflix with Corrie after the kids go to bed.

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